Google Business View is a Google product that was released in 2014. It was designed for local businesses to show potential customers the layout, decor and beauty of their businesses through a 360° virtual tour. Since local business owners cannot do these virtual tours themselves and Google does not personally create them either, they have to go through an Agency or find a Google Trusted Inside Photographer. Agencies and photographers have to apply and be accepted into the Google Business Virtual Tour program. Once accepted into the program, Google provides the training and software that will be used to stitch the photographs into a 360° tour.
Google Business Photos is a virtual tour service started by Google. It uses the same photography technique used in Google Street View in order to offer 360° interactive panoramas inside businesses. Once the google map virtual tour is published by Google, the link to the tour is displayed directly on the search results page. The tour is also be published on Google+ Local pages and Google Maps. A user visiting a business published virtual tour can navigate inside the business in the same way a user of Google Street View can navigate roads, streets and highways.
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